Throughout the duration of my internship, I independently produced and edited a commercial of each on-site vendor ranging from equine boutiques to flower shops and everything in between. Given the vast array of different services offered on Tryon's campus, I quickly and effectively showcased each service to market to each audience. My finished product was displayed during each SNL and on social media to the thousands of visitors, competitors, and viewers, fostering brand exposure and audience connections.
Collaborating closely with seasoned PR and marketing professionals alongside the center's in-house photographer, I played a pivotal role in elevating Tryon's promotional strategies. I participated in weekly meetings where I actively analyzed ongoing marketing campaigns, contributed valuable insights, and pitched creative content ideas that aligned with Tryon's promotional goals to effectively reach and resonate with our target audience.
My every-day responsibilities were primarily working with Natalie Suto, Tryon's in house photographer. I traveled around the 7+ competition arenas capturing competition with a Canon 1DX Mark III and Canon 1DX Mark II photographing clients and various classes at my assigned arena.
When I wasn't capturing photos, I was videoing and editing competition for clients and social media content. I created TikToks and Instagram Reels for both Tryon International Equestrian Center and Natalie Suto Photography, promoting Tryon's photo and video services as well as the elite venue to a wider range of viewers and potential clients.